NEWS FROM VANTIS LIFE INSURANCE COMPANY
For Immediate Release
Contact: Craig Simms
Senior Vice President of Marketing
WINDSOR, CT - September 14, 2006 - Vantis Life Insurance Company's Senior Vice President of Marketing, Craig Simms, together with Jane-ellen Porter, Vice President and Investment Sales Program Manager at People's Securities, Inc., presented as part of the Life Coverages Panel at the 2006 ABIA (American Bankers Insurance Association) Annual Conference in Washington, D.C. Their topic was "Platform Based Life Insurance."
"Our presentation focused on how our partners have had success selling life insurance to middle- and upper-middle-income customers by offering a broad selection of simple-to-understand products at the point of service," said Mr. Simms. "Many customers in this demographic simply have not had an 'opportunity to buy' life insurance. Many of our partners have found that by making the right platform-based products available to their customers, they are able to add an additional product relationship and add incremental fee income."
"People's generated about $1 million in new and renewal commissions in 2005 alone," commented Ms. Porter. "We did this by offering our customers the right array of products, available for purchase right in their bank branch. We feel good about making coverage available to our customers who may have not had access to it before."
Ms. Porter presented an overview of People's Securities life insurance program and the success they have achieved by making a simple selection of products available through their branch network. Mr. Simms analyzed the opportunity in the underserved middle-income market and presented the "eight key components of a successful bank platform life insurance program."
"With more than sixty years' experience selling life insurance and annuity products exclusively through the bank channel, we believe Vantis Life is able to offer a unique perspective on insurance to the banking community. We can help our customers generate revenue because we know this market so well-we know what works and what doesn't," Mr. Simms continued.
The presentation was part of the Life Coverages Panel at the American Bankers Insurance Association's 2006 Annual Conference, September 10-12 at the J.W. Marriott, Pennsylvania Avenue, Washington DC. The Conference's focus was "Expanding Horizons: Maximizing Insurance Opportunities in Banks."
About Vantis Life Insurance Company
Founded in 1942, Vantis Life makes life insurance affordable for hard-working American families. With the financial strength of more than $700 million in assets and an "A-Excellent" rating from A.M. Best, Vantis Life is sold by licensed representatives at financial institutions and through a professional, licensed direct sales force in the Company's Windsor, Connecticut headquarters.
Vantis Life's complete, easy-to-sell product line includes underwritten term and whole life insurance, simplified issue term and whole life insurance, single premium whole life and guaranteed issue senior products. All products are quoted and applications are submitted via AgentWebsm, Vantis Life's exclusive online solution that speeds the application process at the point of sale and eliminates administrative errors. For more information about Vantis Life Insurance Company, visit www.vantislife.com.
About People's Securities
Founded in 1842, People's Bank (peoples.com) is one of Connecticut's largest banks with assets of $11 billion, more than 240 ATMs and 156 branches, 73 of which offer convenient seven-day banking in Super Stop & Shop locations across the state. A diversified financial services company, People's Bank provides consumer, commercial, insurance, brokerage, financial advisory and trust services to personal and business banking customers. For more information about People's, its products and services, please call 800-772-1090, visit peoples.com or any of People's branches.