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For Immediate Release
Media Contact: Gary Griffin
860.676.2300 Ext. 131

Vantis Life Releases Strong First Quarter Life Insurance Premium Results

Company Reports 25 Percent Increase in New Life Insurance Premium

WINDSOR, Conn., – May 3, 2010 – Vantis Life Insurance Company today announced strong premium results for the first quarter of 2010, reporting a 25 percent year-over-year growth in new recurring premium. The company's whole life recurring premium sales increased 43 percent and term life insurance sales grew 13 percent over the same period in 2009.

Craig Simms, senior vice president of marketing for Vantis Life, attributes the growth to the maturation of existing accounts and the addition of new banks and credit unions to the company's growing roster of financial institutions.

"We have a good mix of new financial institutions beginning to produce premium, and our existing partners are using life insurance to deliver a 'Better Life Experience' to their customers," said Simms. "The market for fixed annuities has softened. Licensed bankers and financial advisors are now seeing increased inquiries and discussion about protection products."

Vantis Life's unique positioning as a financial institution specialist and the company's "Better Life Experience" business-to-business marketing have also contributed to new premium growth.

Vantis Life's new brand promise is based on four core principles the company has stood by since its inception. The company is focused on the financial institutions channel, provides easier products and processes, and is more accessible and flexible than its life insurance competitors.

"Financial institutions that want to offer life insurance really have a very limited list of life insurers who can deliver," said Simms. "Vantis Life has few peers when it comes to offering a simple, comprehensive life insurance product line that's aggressively supported with training and wholesaling."

About Vantis Life Insurance Company
Vantis Life Insurance Company was established in 1942. From its inception, the company's primary goal has been to provide families with affordable life insurance and annuity products available through their financial institutions. Vantis Life has more than $4.7 billion of life insurance in force and a rating of A- Excellent from A.M. Best. Sales and marketing information is available at 1-866-826-8471 or www.vantislife.com/able.