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For Immediate Release
Contact: Craig Simms
Senior Vice President of Marketing


(East Hartford, CT) – April 5, 2006 – KenBanc Insurance, the insurance agency for The Kentucky Banker’s Association, has selected Vantis Life Insurance Company to provide life insurance services to its more than 300 members. Vantis Life’s online quote and submit solution will be available to help Kentucky Banker’s Association members provide easy-to-buy life insurance products to their customers.

 “The Kentucky Banker’s Association recognizes that their members have many customers who are simply not being approached by traditional life insurance companies,” said Craig Simms, Senior Vice President at Vantis Life.  “These banks have an opportunity to help protect their customers’ financial well-being with simple-to-buy and easy-to-sell life insurance products. Vantis Life is anxious to show each member how life insurance can be an important component of their customers’ financial plans.”

“Vantis Life is a great fit for our members,” commented Abe Owen, Insurance Manager for KenBanc, the Associations insurance agency. “They are specialists in the financial institutions channel and bring a wealth of expertise to help our members offer life insurance protection for their customers. Many Kentucky citizens are underinsured or don’t have any individual life insurance. This program will help protect the financial well-being of Kentucky families.”

About Vantis Life
Founded in 1942, Vantis Life makes life insurance affordable for hard-working American families. With the financial strength of more than $700 million in assets and an “A-Excellent” rating from A.M. Best, Vantis Life is sold by licensed representatives at financial institutions and through a professional, licensed direct sales force in the Company’s East Hartford, Connecticut headquarters.

Vantis Life’s complete, easy-to-sell product line includes underwritten term and whole life insurance, simplified issue term and whole life insurance, single premium whole life and guaranteed issue senior products. All products are quoted and applications are submitted via AgentWebsm, Vantis Life’s exclusive online solution that speeds the application process at the point of sale and eliminates administrative errors. For more information about Vantis Life Insurance Company, visit www.vantislife.com.

About Kentucky Bankers Association
The Kentucky Bankers Association is a nonprofit trade association that has been providing legislative, legal, compliance and educational services to its member institutions for more than 100 years. The purpose of the KBA is to provide effective advocacy for the financial services industry both in Kentucky and on a national level; to serve as a reliable and responsive source of education about areas of interest to the industry; and to provide a catalyst and forum for collective industry action. KBA’s directors and staff work together with its members to provide a collective voice for the industry.

© Copyright 2006 Vantis Life Insurance Company
Vantis Life Insurance Company, 200 Day Hill Road, Windsor, CT 06095